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In this 1954 ad from the Saturday Evening Post, world heavyweight champion Rocky Marciano puts a Timex watch to an odd torture test by wearing it during a gym workout. Said the ad, “The Timex Waterproof Marlin rides Rocky Marciano’s smashing, jolting punches on the body bag, the rapid, bouncing blows in the light bag, then a hot and cold shower. At the end of this workout, Rocky checked and said: ‘Still running, and right on time. It’s true that Timex takes a licking and keeps on ticking – a true champion’.”
Added: 4th December 2011
Posted By: Lava1964
Issue Date: August 1970; Vol. 97, No. 580
Articles, subjects and contributors in this issue:
COVER: Bicycle Byway by Ralph Avery.
From Bach to Books by Jeffrey R. Haskell.
The Crow and the Oriole by James Thurber.
Boss of the Park -- Umpires -- by Bill Surface.
The Plains a Boy a Summer Day by Hal Borland.
41 Ways to Beat the High Cost of Living.
Russia's Menacing New Challenge in the Middle East by Joseph Alsop.
We Need Our Young Activists by John D. Rockefeller 3rd.
Portrait of a Mobster -- Carlos Marcello -- by William Schulz.
Sexual Inadequacy -- And What Can Be Done About It by Will Bradbury.
How to Talk With Your Teen Ager About Drugs by Herman W. Land.
Toward a Livable Environment:
I Victory in the Everglades by Jean George.
II A Sensible Plan for Future Development by James Nathan Miller.
The Car in the River by E. D. Fales Jr.
Bold New Directions for U S High Schools by Arlene Silberman.
Poverty at the Border by Lester Velie.
Try Giving Yourself Away David Dunn.
Japan -- All Asia Watches and Wonders by Carl T. Rowan.
The Gifts of Gregory Menn by Joseph P. Blank.
Better Living With Machinery by Charles McDowell Jr.
L Dopa Has Set Me Free by Floyd Miller.
Time to Knock Out the Vote Thieves! by Louis B. Nichols.
Provocative; Prophetic Margaret Mead by David Dempsey.
How to Murder Your Husband by Jean Mayer.
Rugged Idaho by Don Wharton.
They Go to Prison on Purpose Arthur Gordon.
What the Moon Rocks Reveal by Fred Warshofsky.
The Lesson of the Lemmings by Ola and Emily d'Aulaire.
Bottoms Up! by Jack Goodman and Alan Green.
The Duel That Changed Our History by Thomas Fleming.
Paper Magic of Origami by and Akira Yoshizawa by Leland Stowe.
KGB: The Swallows' Nest "KGB" by John Barron.
Added: 26th December 2014
Posted By: Cathy