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A vintage Topper Toys Johnny Seven One Man Army produced in 1964. The top selling toy of 1964! It was called the One Man Army because the gun has 7 functions. A complete one in the box commands top dollar! The gun was released during the Vietnam War and I guess they were getting Johnny ready for WAR. During this era, many televisions shows had a war theme, such as Combat and others. Topper Toys was a divsion of Deluxe Reading Corporation who only sold toys on the top shelves of grocery stores and drug stores (out of the reach of our grubby little hands) while Topper Toys sold there line in toy stores. I remember bugging the heck out of my parents to get me those toys and most cost a weeks salary. They don't make em like this any more!!!! It would be a Politically Incorrect! Where's OSAMA???
Tags:
classic
nostalgia
Deluxe
Topper
Guns
Toys
Added: 14th August 2007
Views: 5664
Rating: 
Posted By: dezurtdude |

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Probably the earliest flight simulator ever made for kids and one of the greatest toys ever made! Made by the "Deluxe Reading" toy company in the early 1960's, and sold mainly in supermarkets. (You could also get them by mail-order from the old Spiegel catalog and other mail-order firms as well.) You controlled the steering with a yoke as your jet flew over moving terrain, (a rotating scenery cylinder,) controlling your airspeed as you lined up a "target," then fired (actual) rubber-tipped missiles by pulling the two missile-launching levers. Enough dials, levers, chrome and noise to delight any young fighter pilot! It was a blast knocking down my little green army men with the missiles! It used 4 'D' batteries.
Tags:
Jimmy
Deluxe
Added: 16th August 2007
Views: 7646
Rating: 
Posted By: jimmyjet |

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A vintage Jimmy Jet in action. Deluxe Reading sold these in grocery and drug stores and their toys were place on the top shelves to keep grubby little hands like mine from them. I remember bugging the heck out of my parents for this toy and many others. Most of Deluxe's toys were big and fanstastic! The grocery and drug stores had lay away for the items because most of these toys cost a week's salary back then. Please excuse the filming. I was sick when I was doing the filming and looking through a view finder. The lights were dimmed so you could see how it operates.
Tags:
flying
jet
toys
classic
deluxe
reading
Added: 16th August 2007
Views: 4197
Rating: 
Posted By: dezurtdude |

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Another of those "top of the grocery store shelf" toys! A working howitzer that stings if one of the balls hits you! A vid to come soon!
Tags:
toys
collectibles
vintage
50s
60s
Added: 17th August 2007
Views: 2602
Rating: 
Posted By: dezurtdude |

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Here's an ad for Deluxe Reading's Jimmy Jet. It's a page from a 1966 Spiegel Christmas catalog. Here, the 'Jimmy Jet' sold for $9.98, the 'Super Helmet Seven' for $2.98, and the swivel seat for $5.98. Or you could buy the complete outfit for $18.77, saving a whopping $0.17! Can't beat a deal like that!!
Tags:
toys
vintage
classic
ad
Spiegel
Added: 18th August 2007
Views: 4801
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Posted By: jimmyjet |

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Credit to drapersmokes
Another great big Deluxe Reading Toy from the 60's sold atop grocery store shelves. You could actually put talcum powder into the tank barrel to simulate smoke. I had one of these babies as a kid!
Tags:
tank
army
classic
toys
Added: 23rd August 2007
Views: 5227
Rating: 
Posted By: dezurtdude |

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McDonalds has had a few flops on their menu over the years. None was more costly than the Arch Deluxe fiasco of 1996. McDonald's marketed the sandwich as an adults-only burger. A very odd $100-million advertising campaign was launched to emphasize the point. Commercials featured kids who didn't want anything to do with the burger. (Some even said it was yucky.) Surveys showed the bizarre ad campaign was turning off potential customers from all demographic groups. Moreover, the Arch Deluxe was the highest priced burger on the menu, which did not help sales either. McDonald's then tried to salvage the burger with a more traditional advertising approach: This time the commercials showed McDonald's icon Ronald McDonald enoying the burger while doing adult activities, such as playing golf. It was too late, though. Even coupons allowing people to buy the burger for just a dollar failed to save the Arch Deluxe from extinction. McDonalds discontinued the sandwich in 1997.
Tags:
Arch
Deluxe
McDonalds
Added: 17th November 2007
Views: 16656
Rating: 
Posted By: Lava1964 |

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A demonstration of a vintage collectible classic toy. I hope the quality is good. For some reason, it won't let me upload from youtube onto here.
Tags:
toys
deluxe
reading
vintage
60s
guns
rifle
military
Added: 29th January 2008
Views: 4224
Rating: 
Posted By: dezurtdude |

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