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2000s / Whatever Happened to
Remember the Sprint Guy? Until September of 2005, he was the spokescharacter for Sprint wireless phones, the guy who solved pesky cellular problems wherever and whenever they arose. He was ubiquitous, appearing in 155 commercials over a period of six years. More than that, he was an icon of the Internet age, the Mr. Whipple, the Joe Isuzu, the Madge or Mikey of his time. One day The Sprint Guy was gone, dropped like a bad connection. He went away quietly, without making a scene, which is just how you'd expect him to go. He was, it seems, a victim of corporate politics. Sprint bought Nextel for $35 billion, and as a result, things changed. Sprint Guy was great when Sprint was selling its services primarily to household customers. But Nextel began focusing on the business market, and so the company decided they needed a new image. Spring Guy was put on 'hiatus' for an indefinite period.