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1960s / Early Muppet Commercials
In the 60's, the most popular of Jim Henson's commercials was a series for the local Wilkins Coffee company in Washington, D.C., in which his Muppets were able to get away with a greater level of slapstick violence than might otherwise have been acceptable with human actors. The first seven-second commercial for Wilkins was an immediate hit and was syndicated and reshot by Henson for local coffee companies across the United States. He ultimately produced more than 300 coffee ads.