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1950s / Rocky Marciano Timex Ad
In this 1954 ad from the Saturday Evening Post, world heavyweight champion Rocky Marciano puts a Timex watch to an odd torture test by wearing it during a gym workout. Said the ad, “The Timex Waterproof Marlin rides Rocky Marciano’s smashing, jolting punches on the body bag, the rapid, bouncing blows in the light bag, then a hot and cold shower. At the end of this workout, Rocky checked and said: ‘Still running, and right on time. It’s true that Timex takes a licking and keeps on ticking – a true champion’.”