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1930s & Earlier / Hollywoodland Sign
The famous Hollywood sign originally read 'Hollywoodland' when it was first erected in 1923. That's because it was a real estate ad to promote a new housing development. It stayed that way until 1949. Over the years the sign became dilapidated as the wooden letters aged and broke. It wasn't until 1978 that the sign was completely refurbished with long-lasting steel letters designed to give it permanence. In 1932, actress Peg Entwistle committed suicide by leaping from the 'H'.