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Frenchies Bar and Grill As the 1930s came to a close, Kodak came out with Kodachrome film - the first commercially viable color film available to the general public. In 1937 and 1938, the colors were still not stable and accurate, but by 1939 Kodachrome was producing color images of remarkable precision. Not just anybody could buy this film. It cost $5 per roll and had to be sent back to Rochester , New York for development. By comparison, in 1938 Congress established the first minimum wage at 25 cents per hour. $5 represented half a week's work. But the Farm Security Administration sent out about a dozen photographers with this new film.
Tags: Kodak 
Added: 1st September 2008
Views: 1581
Posted By: Ronnie
Posted by: Kinkman on 2014-03-23 
The photo has held up really well. Black and white tends to add a bit of mystique to everything, since you're not really seeing as it really looks. I think it's rather refreshing to see a photo from the 30s in full color, showing how things actually looked. I can tell that, even then, that gas pump had seen better days.
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