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Ten-Cent Beer Night Riot On June 4, 1974 the Cleveland Indians held the most short-sighted promotion in pro sports history: Ten-Cent Beer Night. There was no limit to the amount of 10-ounce Stroh's beers one could buy for a dime each. Hey, what could possibly go wrong? The promotion drew a crowd of 25,000 people--about three times what the Indians were usually drawing in 1974. The souses chugged down more than 65,000 cups of beer. The effects of the discount brews caused rowdyism to break out in the stands from the get-go. It eventually spread to the field. Among the lowlights: Fans tossed firecrackers at the Rangers players. A naked man ran onto the field and slid into second base. A father and son duo ran onto the field and mooned the crowd. The climax occurred in the bottom of the ninth inning. A fan entered the field and tried to swipe Jeff Burroughs' glove. When he resisted, punches were exchanged and more fans entered the field to join the frey. Both the Rangers and the Indians came out of their dugouts wielding bats to defend Burroughs. Mayhem ensued. Fans ripped chairs from the stadium and tossed them in all directions. The game was abandoned by the umpires with the score tied 5-5. The visiting Texas Rangers were awarded a forfeit win. The Indians had several more discount beer promotions scheduled--and still intended to hold them--but the American League outlawed them.
Tags: Ten  Cent  Beer  Night  Cleveland  baseball 
Added: 4th June 2008
Views: 3250
Posted By: Lava1964
Posted by: Lava1964 on 2008-06-04 
Some years ago I used to write a sports nostalgia column for a local newspaper. One topic I covered was Ten-Cent Beer Night. If anyone wants to read my 900-word story, just send me a message and I'll send it to you!
Posted by: eric1957 on 2008-06-05 
Didn't the Rangers and Indians get into a scrap a week before Ten-Cent Beer Night when they played in Arlington? Cheap Beer + Rowdy Fans = Riot.
Posted by: Lava1964 on 2008-06-05 
Yes, Eric, there had been trouble on the field when the Reangers had hosted the Indians in Arlington. However, this game had no on-field incidents until the drunken fans took them there. A real black eye for the grand old game...
Posted by: Marty6697 on 2008-06-13 
Might as well called it Free Beer Night! Recipe for disaster! Yup! beats 8$ for a cup of Beer! That's one thing I don't like, Exorbent prices for stuff you can get alot cheaper elsewhere.
Posted by: Marty6697 on 2008-06-13 
Who can sit 3 hours at a game and not get a few cold beers and a hot dog maybe some nachos. That's at least 20 bucks right there. Bring your kids then your talking a hundred bucks for some munchies and a few beverages. At least! Add the ticket prices and parking, there pricing out the little guy. The true sports fans! I guess they need the money to pay the millions some of these players get! I'll watch at home on TV, Slap some burgers on the grill and watch! Get a big bag of Nacho chips a 3 $ Jar of cheese there you are!
Posted by: Lava1964 on 2008-06-14 
But Marty, if you don't go to the stadium you'll miss out on the chance to throw chairs at the players, spectators and umpires--which is what happened that night in Cleveland!

Amazingly, the Indians were scheduled to host three other ten-cent beer nights in 1974--and planned to go ahead with them until the American League said they couldn't.
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