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Arthur Godfrey promotes Lipton Soups Nobody dominated the early days of television like Arthur Godfrey. He was immensely popular and immensely powerful. He was especially good at promoting his sponsors' products. He usually did live commercials without a script. Check out this example where he flogs Lipton Soups.
Tags: Arthur  Godfrey  Lipton  Soups 
Added: 30th September 2007
Views: 3349
Posted By: Lava1964
Posted by: Lava1964 on 2007-09-30 
Makes you hungry, doesn't it?
Posted by: Naomi on 2007-09-30 
He found that one way to enhance his pitches was to extemporize his commercials, poking fun at the sponsors (while never disrespecting the products themselves), the sponsors' company executives, and advertising agency types who wrote the scripted commercials that he regularly ignored. (If he read them at all, he ridiculed them.) To the surprise of the advertising agencies and sponsors, Godfrey's kidding of the commercials and products frequently enhanced the sales of those products.

I remember his show Talent Scouts, and his singer, Julius LaRosa. How did I remember this name? because LaRosa was the brand name on the box of spaghetti my grandmother used. With me, everything could be tied to food lol
Posted by: Lava1964 on 2007-09-30 
Did you know that Arthur Godfrew first gained national attention as a broadcaster when he described FDR's funeral cortege?
Posted by: Lava1964 on 2007-10-16 
Godfrey was enormously popular. When he was diagnosed with cancer in the early 1950s (which he beat) it was front page news. By the time he died in 1983 he was virtually forgotten.
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