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McDonalds has had a few flops on their menu over the years. None was more costly than the Arch Deluxe fiasco of 1996. McDonald's marketed the sandwich as an adults-only burger. A very odd $100-million advertising campaign was launched to emphasize the point. Commercials featured kids who didn't want anything to do with the burger. (Some even said it was yucky.) Surveys showed the bizarre ad campaign was turning off potential customers from all demographic groups. Moreover, the Arch Deluxe was the highest priced burger on the menu, which did not help sales either. McDonald's then tried to salvage the burger with a more traditional advertising approach: This time the commercials showed McDonald's icon Ronald McDonald enoying the burger while doing adult activities, such as playing golf. It was too late, though. Even coupons allowing people to buy the burger for just a dollar failed to save the Arch Deluxe from extinction. McDonalds discontinued the sandwich in 1997.
Tags:
Arch
Deluxe
McDonalds
Added: 17th November 2007
Views: 644
Rating: 
Posted By: Lava1964 |
 
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Nike Golf TV Commercial featuring Tiger Woods Swing Portrait.
The most beautiful one minute commercial ad
Tags:
tiger
woods
gold
nike
Added: 18th December 2007
Views: 258
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Posted By: geminat |
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An absolutely classic TV scene from The Honeymooners: Ed Norton attempts to teach Ralph Kramden how to play golf from an instructional book.
Tags:
Honeymooners
golf
Added: 29th February 2008
Views: 279
Rating: 
Posted By: Lava1964 |
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In 2003, the National Organization of Women, led by Martha Burk (pictured here), staged a protest at the Masters Golf Tournament because the host club, Augusta National Golf Club, only accepts male members. Burk got more than she bargained for. Enterprising vendors began selling golf balls with Burk's face on them above the phrase 'The Burk Stops Here!' Augusta's city council passed a law restricting protesters to a vacant lot about a mile from the golf course. Counter-protests began, and they begot more protests. Jesse Jackson supported Burk, so a group of anti-Jackson protesters picketed him. A chapter of the KKK--which turned out to be a one-man outfit--supported Augusta National. Weirdos and attention-seekers of all types flocked to the protest site. One man wore a tuxedo and carried a sign that said, 'Formal Protest.' Another man with an anti-feminist slant carried a placard saying, 'Make My Dinner.' Another group called People Against Ridiculous Protests picketed everybody. Perhaps the most noteworthy and creative protester was a gentlemen who loudly passed gas from the window of a moving minivan when Burk began to speak. Pun-loving Steve Rushin of Sports Illustrated comically referred to the gesture as a 'drive-by tooting.'
Tags:
golf
Masters
protest
Martha
Burk
Added: 7th August 2008
Views: 96
Rating:
Posted By: Lava1964 |
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