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McDonalds has had a few flops on their menu over the years. None was more costly than the Arch Deluxe fiasco of 1996. McDonald's marketed the sandwich as an adults-only burger. A very odd $100-million advertising campaign was launched to emphasize the point. Commercials featured kids who didn't want anything to do with the burger. (Some even said it was yucky.) Surveys showed the bizarre ad campaign was turning off potential customers from all demographic groups. Moreover, the Arch Deluxe was the highest priced burger on the menu, which did not help sales either. McDonald's then tried to salvage the burger with a more traditional advertising approach: This time the commercials showed McDonald's icon Ronald McDonald enoying the burger while doing adult activities, such as playing golf. It was too late, though. Even coupons allowing people to buy the burger for just a dollar failed to save the Arch Deluxe from extinction. McDonalds discontinued the sandwich in 1997.
Tags:
Arch
Deluxe
McDonalds
Added: 17th November 2007
Views: 644
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Posted By: Lava1964 |
 
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The decline and extinction of the passenger pigeon is one of the saddest chapters in natural history. When Europeans first arrived in North America passenger pigeons thrived in the billions. In 1800 they were so plentiful that a pair could be bought for just two cents. They lived in enormous flocks that sometimes overspread 300 square miles. However, by the mid-1800s, loss of habitat and the demand for a cheap source of meat doomed the passenger pigeon to extinction. The last accepted wild passenger pigeon was spotted in 1900. The last passenger pigeon in captivity, a female named Martha, died in the Cincinnati Zoo on September 1, 1914.
Tags:
passenger
pigeon
extinction
Added: 6th February 2008
Views: 215
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Posted By: Lava1964 |
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