My guess due to not selling enough, they stopped production?.. Crazy right? I know.. great stuff.. I'd drink this over Mountain Dew since it came out. As a Kid I grabbed for this in the fridge first! after School 1996
In 1996, Coca-Cola started production on Surge, a variation of the Norwegian soft drink named Urge. Surge was produced and marketed in the United States, with its original whitepaper name being "MDK," or "Mountain Dew Killer." Surge's release was accompanied by a vast nationwide marketing campaign that led to initially high sales and popularity. A few years after the release, sales began to slip, and as a result the Coca-Cola company ceased production of Surge in can and bottle form in 2002. They proceeded to discontinue Surge fountain syrup in 2003. Save Surge: After the discontinuation of Surge in cans, a community was formed by web designer Eric "Karks" Karkovach entitled "SAVE SURGE." The movement initially mapped the locations at which Surge could be purchased in fountain form. Upon cancellation of the fountain syrup, the community continued, adopting an approach of activism.
Members would create "recipes" meant to mimic the look and taste of Surge, sign and distribute petitions, protest at their local bottling plants, and otherwise pressure Coca-Cola to bring back their favorite beverage. They got a response in 2005 when Vault was brought to market, and while Coca-Cola has yet to confirm the similarity in taste and appearance, the members of the movement took the inception of Vault as the fruit of their labors. Its really simple. Surge Movement
Upon the discontinuation of Vault in December 2011, the "SURGE MOVEMENT" formed on Facebook as an activist group to lobby Coca-Cola for the soft drink's return. Sharing the same goal as its predecessor, the group seeks to have Surge produced once more, as a result of Vault's discontinuation. The group repetitively posts requests on Coca-Cola's Facebook page, and encourages its members to call Coca-Cola's feedback hotline to voice their desires further. The Movement initially has gained over 9,000 Facebook "likes" in the months after it was started and continues to grow. The members plan on continuing to flood the walls of Coca-Cola and its subsidiaries until they receive an official statement from the company. Bring it back?...YES.. why not Most likely it will be a hit due to the fact its been gone for some time..One last thing, yes the Original design can was the best.. it wasn't made with straight edges like the 2nd edition.. it was meant to be different with the bubble style lettering!
Added: 19th August 2012
Posted By: masonx31