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Firestone Models  1940 "Two women model Firestone's entrée into the world of fashion: undergarments made with Controlastic, an elastic yarn made of rubber ("Our Most Versatile Vegetable Product," said National Geographic in a February 1940 story). The tire company debuted the rubber product, no longer used in today's stretch fabrics, at the 1939-1940 World's Fair with a promise that it would fulfull 'that very much formfitting desire that is paramount today in so much of women's wear.'"
Tags: Firestone    Models            undergarments            Controlastic            rubber            yarn       
Added: 5th May 2008
Views: 1699
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Posted By: Teresa

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