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1940s / An Essential Aid To Woman Power
Berlei has been a highly regarded Australian corsetry manufacturer since 1907. This full page ad in "WOMAN", 2 November 1942 depicts an industrial strength corsellette, with some rousing rhetoric such as: "For whether she rears a family or mans a rangefinder, a woman needs the physical support of a good foundation." and "Amongst other munitions of war, Berlei are still making foundations"...






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Posted By: Teresa
Runtime: N/A
File Size: 171.42KB
When?: 23rd April 2008
Tags: vintage ad corsets Berlei
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