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1950s / Sports Illustrated Cover Jinx Origin
Popular folklore says that if an athlete or team appears on the cover of Sports Illustrated, something negative often happens to the subject shortly thereafter. The alleged SI 'cover jinx' began with this November 18, 1957 issue. It proclaimed the University of Oklahoma's football team--a squad that was riding a fantastic 47-game winning streak--was unbeatable. Guess what happened in their next game? Notre Dame scored a late touchdown to upset Oklahoma 28-21.