Homer, disturbed by the box of Mr. Sparkle, contacts the manufacturer in Hokkaido, Japan for information. He is sent a promotional video for Mr. Sparkle, which consists of a bizarre TV commercial. At the end of the video, the mascot is shown to be a result of a joint venture between two large Japanese conglomerates whose mascots, a fish and light bulb, merge together to form Mr. Sparkle, thus, Homer discovers it was all a mere coincidence.