Fresca is a brand of citrus soft drink made by The Coca-Cola Company. First introduced in the United States in 1963, the drink is now sold throughout the world, although not widely available outside of North America. It is, as well, a distinct rarity in Coke products, in that it does not have a Pepsi equivalent. Since its inception, Fresca has been marketed in the United States as a calorie-free, grapefruit-flavored soft drink, ostensibly catering to discriminating adult tastes.. . and i liked it!!