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1990s / Town Changes Its Name to Joe Montana
Joe Montana, who had quarterbacked the San Francisco 49ers to four Super Bowl titles, was acquired by the Kansas City Chiefs in 1993. A happy Kansas City radio announcer dreamed up a unique publicity stunt to celebrate. He persuaded the small town of Ismay, MT to change its name for the duration of the 1993 NFL season to Joe, Montana. The 22 residents of Ismay voted unanimously in favor of the oddball idea. As a reward, they were all treated to a trip to see the a Chiefs play a home game versus the Cincinnati Bengals.