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1930s & Earlier / Franklin Roosevelt In His Dress
In 1884, when FDR was photographed at age 2 1/2, the times dictated that boys wore dresses until age 6 or 7, it was also the time of their first haircut. Ladies’ Home Journal article in June 1918 said, “The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.” Today’s color dictate wasn’t established until the 1940s, as a result of Americans’ preferences as interpreted by manufacturers and retailers.