The first issue, published in December 1953, did not carry a date, as Hefner was unsure whether there would be a second issue. It was produced in Hefner's Hyde Park kitchen. The first centerfold was Marilyn Monroe, although the picture used had originally been taken for a calendar, rather than for Playboy. The first issue was an immediate sensation; it sold out within a matter of weeks. The cover price was 50¢. Copies of the first issue in Mint to Near Mint condition sold for over $5,000 in 2002.