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1978 Schlitz Light Commercial Why is this commercial famous? James Coburn was paid $100,000 to appear in it. He said two words. Not a bad pay rate--$50,000 per word.
Tags: James  Coburn  Schlitz  Light  commercial 
Added: 8th May 2008
Views: 1930
Posted By: Lava1964
Posted by: Steve on 2008-05-08 
Is he still kicking?
Posted by: Lava1964 on 2008-05-08 
James Coburn died in 2002 at the age of 74.
Posted by: Naomi on 2008-05-09 
I also noticed character actor Kenneth Tobey playing the bartender.
Posted by: jonwa60 on 2008-05-09 
James Coburn proves that its not what you say, but how you say it.
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