Winston was the major sponsor of the Flintstones for the first couple of seasons. The Flintstones was a prime time cartoon. The first two seasons were geared to adult-level humor. Everybody smoked then. It's rather appalling now, but nobody thought anything of it in 1961.
They had a lighter that flipped open and rubbed 2 sticks together. I'm preety sure they smoked pipes and cigars of some type,because that Fred sure ate alot.