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America's favorite couple, Lucille Ball and Desi Arnaz, promote the 1954 March of Dimes campaign.
Tags:
March
of
Dimes
Lucy
Desi
Added: 25th November 2007
Views: 272
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Posted By: Lava1964 |
 
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Posted by: Naomi on 2007-11-25
Many top Hollywood, Broadway, radio, and television stars, like Lucy and Desi served for years as promoters of the charity. The March of Dimes was founded as the National Foundation for Infantile Paralysis on January 3, 1938 during the presidency of Franklin D. Roosevelt. The name March of Dimes for the fundraising campaign was coined by entertainer Eddie Cantor as a play on the popular newsreel feature of the day, The March of Time. Along with Cantor, Because of his close association with the cause, Roosevelt was portrayed on the U.S. dime after his death. Over the years, the name March of Dimes became synonymous with that of the charity and was officially adopted in 1979.
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Great trivia, Naomi! I've never heard about the connection between FDR, his portrait on the dime, and the charity. Makes sense.
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