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McDonalds Arch Deluxe flop McDonalds has had a few flops on their menu over the years. None was more costly than the Arch Deluxe fiasco of 1996. McDonald's marketed the sandwich as an adults-only burger. A very odd $100-million advertising campaign was launched to emphasize the point. Commercials featured kids who didn't want anything to do with the burger. (Some even said it was yucky.) Surveys showed the bizarre ad campaign was turning off potential customers from all demographic groups. Moreover, the Arch Deluxe was the highest priced burger on the menu, which did not help sales either. McDonald's then tried to salvage the burger with a more traditional advertising approach: This time the commercials showed McDonald's icon Ronald McDonald enoying the burger while doing adult activities, such as playing golf. It was too late, though. Even coupons allowing people to buy the burger for just a dollar failed to save the Arch Deluxe from extinction. McDonalds discontinued the sandwich in 1997.
Tags: Arch  Deluxe  McDonalds 
Added: 17th November 2007
Views: 15798
Posted By: Lava1964
Posted by: Lava1964 on 2007-11-17 
I bought one once out of curiosity. It was okay; nothing great. The crazy advertising campaign really turned me off.
Posted by: Babs64 on 2007-11-17 
I've gotten really turned off to McDonalds, they're just not the same any longer. A year or so ago they were advertising their new burger, I think it was the Italian. The photo made it look so appetizing I couldn't wait to try it. Wow, was I in for a big disappointment! It was this measly little nothing with a little piece of cheese and something they insisted on calling Italian tomato sauce...the worst burger I ever ate. I sent them an email complaining that the ad was nowhere near what the actual product was. They replied back with an apology and sent me a coupon for another one...free...
Posted by: masonx31 on 2012-08-06 
of course nothing great..A its not healthy like everything they serve.. can you say processed?.. u need to go back to your roots of cooking, fresh non pesticides either LOL... thats another story, I won't get into that

i vaguely remember this, i might have even tried it even though i wasnt an adult.. but who knows..
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