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Worlds Costliest  Ad     After 606 Takes And you thought those people that set up a room full of dominos to knock over were amazing... believe it or not, just unbelievable!! When the ad was pitched to senior executives, they signed off on it immediately without any hesitation, including the costs. There are six, and only six, hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make this film. There are no computer graphics or digital tricks in the film. Everything you see really happened in real time, exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it is two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. Everything you see in the film (aside from the walls, floor, ramp and complete Honda Accord) are parts from those two cars. And how about those funky windshield wipers...?? At a cost of $6.2 million for 90-sec commercial, this is the world's costliest ad and hands down winner in the world of ads.
Tags: honda  accord  advertising  campaigns 
Added: 19th October 2007
Views: 87431
Rating:
Posted By: Naomi
Posted by: Teresa on 2007-10-19 
hey! it's MOUSETRAP in a car! COOL!
Posted by: Marty6697 on 2007-10-19 
Wow! Now that was Awesome! Thanks Naomi Very Good!
Posted by: Cliffy on 2007-10-19 
And the steering wheel is on the wrong side LOL!~
Posted by: Hickler on 2007-11-08 
I'm sorry but this cannot have happened, has anyone looked at the tires? They are accelerating up the ramp. And with the speakers, where are they getting the power/signal? As far as I could tell, they were individually standing on skinny sticks attached to the floor, there is nothing connecting them to each other or anything else. Just my opinion but even though this is cool, it doesn't seem entirely true.
Posted by: Freckles on 2007-11-08 
Hickler, from what I've seen on other posts, there was something inside the tire to make it roll as much as it did to aid it.
Posted by: Naomi on 2007-11-08 
Yes, Freckles, you're right, I believe they set weights inside the tires. But whatever.....I wish I had the ingenuity, patience and timing to put together something even minutely comparable to this.
Posted by: Lava1964 on 2007-11-09 
It certainly grabs your attention. That's what commercials are supposed to do.
Posted by: michael1968 on 2007-11-09 
Of course, everything that we see on the internet is true.

PLEASE HELP EVERYBODY, MY GOVERNMENT, AFTER GREAT UPHEAVEL IS IN TRANSITION WITH MANY US DOLLARS TO DEPOSIT INTO BANK ACCOUNTS TO SAVE MY PUPPIES LIFE. PLEASE RESPOND IN TIMELY FASHION FOR GREAT PLEASURE AND GOOD BUSINESS. GOD BLESS YOU.

Sheesh, people....
Posted by: Guido on 2007-12-23 
Hickler...check out:
http://www.yourememberthat.com/media/2521/The_Honda_Commercial_How_They_Did_It/
Posted by: tommy7 on 2008-01-14 
It's not.No muffler will roll like that among other things I saw.
Posted by: EONSFTFAN on 2009-07-27 
incredible video. Thanks for sharing
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