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Rock n Rollen Rollen Frederick Stewart, also known as Rock 'n' Rollen and Rainbow Man, was a fixture in American sports culture for about a decade. He became famous for wearing a rainbow-colored afro-style wig and, later, for holding up signs reading "John 3:16" at sporting events around the United States and overseas in the 1970s and 1980s. Stewart, a born-again Christian, was determined to "get the message out" via television. He figured televised sporting events provided the best opportunities. Stewart would strategically position himself for key shots of plays or athletes. Stewart's first major appearance was at the 1977 NBA Finals where he seemed to constantly be on camera. By the time of the 1979 MLB All-Star Game, broadcasters were actively trying to avoid showing him. Undaunted, Stewart appeared behind NFL goalposts, near Olympic medal stands, and even at the Augusta National Golf Club. At the 1982 Indianapolis 500, he was behind the pits of race winner Gordon Johncock. Stewart's fame led to a Budweiser beer commercial and a Saturday Night Live parody sketch. Stewart was briefly jailed by Moscow police at the 1980 Summer Olympics for wearing a red, white, and blue afro wig. By the mid-1980s Stewart's began exhibiting irrational behavior. In the late 1980s, he began a string of stink bomb attacks. His targets included the Orange County Register, the Trinity Broadcasting Network, and a Christian bookstore. The stated intent of an attempted attack at the American Music Awards was to show the public that "God thinks this stinks." Stewart is currently serving three consecutive life sentences for a orchestrating a hostage-taking and attempted kidnapping at a California hotel in 1992. Reportedly, Stewart believed that the Rapture was due to arrive in six days. During the standoff, he threatened to shoot at airplanes taking off from nearby Los Angeles International Airport and covered his hotel room windows with "John 3:16" placards. His next parole hearing is in 2017.
Tags: Rollen  Stewart  Rock  n  Rollen 
Added: 17th February 2014
Views: 3127
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Posted By: Lava1964
Posted by: Lava1964 on 2014-02-17 
I have to admit I used to get a kick out of this guy. He seemed to be at virtually every televised sports event. Too bad Rock 'n' Rollen went off his rocker.
Posted by: Classico on 2014-02-18 

Rock N was off his rocker from Day One.
Posted by: Pfc on 2014-02-19 
I remember him wondering how he always managed to get into so many scenes.
Posted by: Lava1964 on 2014-02-19 
In 1979 Sports Illustrated ran a feature article on notable stadium characters. Rock 'n' Rollen was one of them. Apparently he was independently wealthy. Rollen owned a large gravel pit and made his living having companies pay him for the gravel. This gave him lots of free time to travel. Stadium managers generally hated Rollen. He'd buy a ticket but would wander wherever he pleased trying to get on TV, blocking the views of customers who had paid a lot of money for their seats. This was especially true at the 1977 NBA Finals. At first he was a bit of a lovable oddball to the networks who would give him ample airtime, usually when they were coming out of a commercial or heading to one. (I recall Howard Cosell being greatly amused by Rollen's antics.) Eventually the networks tried to avoid putting him on the air because it only encouraged his unwanted forays around arenas--and complaints from other ticketholders. Rollen must have made a deep impact on people, though. He hasn't been in the public eye for nearly 30 years, but sports fans have no trouble recalling him once they see his photo.
Posted by: Musicollector on 2014-02-23 
Loved the guy! But, why all the questionable behavior afterwards? He could have still been on TV today if he did not go off his rockers. Still remember his John 3:16 placards. Hope he gets out in 2017.
Posted by: Annwalker on 2018-12-12 
Stewart would strategically position himself for key shots of plays or athletes. Stewart's first major appearance was at the 1977 NBA Finals where he seemed to constantly be on camera.
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