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GI Joe Nurse Doll One of the most spectacular failures in toy history was the G.I. Joe Nurse figure. In 1967 Hasbro expanded its line of successful G.I. Joe toys. One was the G.I. Nurse Action Girl, a doll so rare that certain models in mint condition still in the box can bring up to $6,000 on todayís collectorsí market. 'The G.I. Joe Nurse is so valuable today because it was released for only one year,' says Sharon Korbeck, editorial director of Toy Shop, a biweekly magazine aimed at toy collectors. 'The figure didnít do very well. Boys werenít interested in a female doll, and girls werenít interested in anything related to G.I. Joe.' Sales also suffered because toy store managers didnít know how to position the doll. Some put her with the G.I. Joe action figures, while others stocked her next to Barbie and her friends. Either way, 50 percent of the prospective market was lost. There are actually two G.I. Joe Nurse figures: one has a dark-colored bag. The other has a white bag. An example of the rarer white-bag doll was highlighted on a season-four episode of Pawn Stars.
Tags: GI  Joe  nurse 
Added: 28th May 2011
Views: 13581
Rating:
Posted By: Lava1964
Posted by: Old Fart on 2011-05-28 
I thought of that Pawn Star episode the minute I saw this post.
Posted by: eric1957 on 2011-05-28 
Hate to correct you guys but Mattel made the Barbie dolls. Not Hasbro.
Posted by: Lava1964 on 2011-05-28 
Corrections are always welcome, Eric.
Posted by: AngoraSox on 2011-06-25 
That doll is terrific! I never heard of her. Just goes to show the power of marketing.
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