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Franklin Roosevelt In His Dress In 1884, when FDR was photographed at age 2 1/2, the times dictated that boys wore dresses until age 6 or 7, it was also the time of their first haircut. Ladies’ Home Journal article in June 1918 said, “The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.” Today’s color dictate wasn’t established until the 1940s, as a result of Americans’ preferences as interpreted by manufacturers and retailers.
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Added: 15th April 2011
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Posted By: Cliffy
Posted by: Lava1964 on 2011-04-15 
Wow--I hadn't seen this for a while. I have this same photo in a book of photographs of celebrities when they were children. At first I couldn't believe the subject was a male, but FDR's facial features are recognizable.

I wonder if this custom was the norm only for society's upper crust.
Posted by: Cliffy on 2011-04-15 
Wow, I wowed Lava!
Posted by: Lava1964 on 2011-04-15 
I sense the great opportunity this antique photo presents for a modern-day political attack ad--something along the lines of 'Democratic icon FDR was an effeminate cross-dresser.'
Posted by: Wjeng on 2015-08-02 
Pink was meant for boys because red stood for Ares, the Greek god of war. Red was meant for men, while pink, a more subtle shade of red, stood for boys.
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