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Heidi Game 1968 The 'Heidi Game' is a derisive nickname given to the New York Jets-Oakland Raiders AFL game played on Sunday, November 17, 1968. It was a much-anticipated marquee clash between two 7-2 teams that was regionally televised by NBC. Well, it was partially televised by NBC--and that was the problem. The game, scheduled for a 4 p.m. eastern start, ran beyond the three-hour time frame allotted to it by the network. At 7 p.m., with the Jets leading 32-29 with 65 seconds remaining in the fourth quarter, NBC abruptly cut away from the football broadcast without warning to its scheduled programming: a made-for-TV version of the children's classic 'Heidi.' (NBC had been heavily promoting the movie as part of sweeps week.) Outraged football fans swamped NBC and its affiliates with angry phone calls. They became even angrier after viewers learned that Oakland had scored two touchdowns in the final minute to win 43-32. The uproar reached the front page of the next day's New York Times and national newscasts. The result was that after 1968, pro football broadcasting agreements required the networks to show games in their entirety.
Tags: football  Heidi  broadcasting 
Added: 29th October 2009
Views: 1704
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Posted By: Lava1964
Posted by: Steve on 2009-10-29 
I remember this well, we were watching the game when it happened. As a kid I was sort of happy Disney preempted the game, until I realize it was only Heidi!
Posted by: Lava1964 on 2009-10-29 
I guess the important demographic of pre-adolescent girls was happy about NBC's decision.
Posted by: Carl1957 on 2009-10-29 
I remember that too. I was glad it was preempted but the movie was horrible. I saw it again recently and thought...how bad can a movie get?
Posted by: Lava1964 on 2009-10-29 
What's always puzzled me about this incident was that Jet fans always seem to be angrier than Raider fans. Jet fans should be happy they didn't have to see their team collapse.
Posted by: eric1957 on 2009-10-30 
But who beat the Raiders for the AFL Championship and later beat the Colts in Super Bowl III? On a side note the Heidi Game was a regionally broadcast game, and in some cities that didn't get the broadcast didn't know that NBC switched to broadcast Heidi.
Posted by: Lava1964 on 2009-10-30 
Eric is correct. The 'Heidi Game' was the last game the Jets lost all season. They won their final four regular-season games to finish 11-3, then beat Oakland in the AFL championship game, and then famously beat Balitmore in Super Bowl III.
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